Jeans: An Understanding Of American Popular Culture Perspective

Producers by ensuring jeans break just right to control the wearing of symbols, which was then absorbed with this was to ease the confrontational language, to the masses (who has skillfully taking on the dark wins) to sell more multi-commodity (white shirt).

HC Apparel Network   Shadowing and class differences are gender differences. How many name brand jeans Advertisement Against women, which is important because in our patriarchal society, women have been trained to be more willing than men in their physical appearance, projection of their social identity, self-respect and sexy features.

Significant difference in the following is the east and west, between culture and nature, more fundamental differences. Eastern is the first civilized American continent region (which means to be white colonization), the starting point from the culture, natural color gradually pushed west, until the settlers reached the west coast so far. Even today, people still generally agreed that the east is sophisticated (that is subordinate to culture), while the west is a leisurely or deserted (ie more natural). Although the development of Silicon Valley, said this provides an evidence to the contrary, but I think it is still not enough to deny the United States, both east and west cultural differences. Business and public impact of mass culture and the relationship between business profits, there are many problems. We can break through more detailed observation of an instance of jeans began to look at a number of issues.

Speaking from the most simple level, this is not just a commodity, a user consumption process, it is also an instance of reuse, that users can not be passive receivers of jeans as a complete object but as you can use the cultural resources. Many important theoretical issues, then the cultural resources of users and consumers of goods based on the difference between.

Late capitalism (and its market economy), characterized by commodity shaping – and late capitalism is full of merchandise, even if someone wants to circumvent the tide of goods also will be fruitless. Understand the products and merchandise role in our society, can the following ways: In the economic field, the product ensures the production and distribution of wealth, and they both are basic necessities of life, it can be irrelevant luxury In addition more broadly, commodities can also include non-material objects, such as TV Programs, women’s appearance or star’s name. Goods can also perform two functions, materials and culture. Jeans material function is to meet the warmth, courtesy, comfort and other needs. The cultural function of the meaning and values related to: all goods by consumers can use to construct self and social identity and the meaning of social relations. To a pair of jeans or a TV program describing a commodity, which is stressing its role in wealth distribution, and tend to weaken the significance of its circulation in the course of a separate but related role – this point will be the first Chapter II described in greater detail.

Differences in the focus (or the stress of money, or highlight the significance of), would accordingly lead to another difference, which arises from the exchange process on the balance of power in China. The study of consumer goods approach, concerned about the power of commodity producers. Producers are from the manufacturing and Sell In profits, while consumers are exploited, because he / she actually higher than the price paid by the cost of raw materials, including the producers can get profits. Specific to the case of jeans, this form of exploitation, often with another dimension, that is, consumers may be just a member of the working class, and their labor was being exploited to create the same profits (even if the worker produces commodity, not his / her jeans as consumers purchase, the law still applies).

When this research approach to address the issue of meaning, it is an ideology with theory, the theory will once again deal with the owner of the power production. Here, the theory to explain how deeply penetrate jeans with white capitalist ideology, no one wearing jeans, one can not participate and expand this ideology. By wearing jeans, we have adopted this ideology within the subject position, as the ideology of the conspirators, and thus gave it a matter of expression; we live by the capitalist commodity which the capitalist and live through and look at where we are to make effective and dynamic capitalism.

Jeans producers and distributors of its products are not inclined to sell the capitalist ideology: they are not wily advocate. Rather, determine the mass production and high consumption economy, which in their products, in ideological terms, with their own reproduction. The system produces goods, and every piece of merchandise to the ideology of the reproduction system: product is material form of ideology. This ideological operation that exploited their social status, a false consciousness, false reason, for two reasons: first, because they ignore the bourgeois ideology and conflict of interest between the proletariat (who may aware of differences between the two, but they understood the differences will help end the social consensus, that a liberal pluralism, where social differences will eventually be seen as a harmony, not conflict ), followed by ideology so that they turn a blind eye because of their common interest groups of workers – which inhibit the development of working class solidarity and class consciousness. The field of economics in its own operations, while the operation of ideology in the cultural field, in order to be naturalized capitalist system, as if the capitalist system is the only possibility.

Then, worn out jeans, how much resistance to this situation mean? In the economic field there are indeed signs of resistance, because the jeans are usually the natural damage takes a long time before we can make them look old to have to change the extent of the new jeans. Although the reduction of consumer goods purchase, the consumer society is a little high resistance profile, but more importantly, resistance behavior in the cultural field, not the economy. Here, a set of possible significance, but the poor showing on the significance – a sign of contradiction, because those poor people will not really become fashionable to poor performance. Deliberately rejected on the wealthy, does not necessarily mean that the cultural economy of the poor who were obliged, because poverty is the result of their choice, although it may in some cases, expressing the sympathy of poverty . It is mainly

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